Logo & Branding for BIIIS, a South African recording artist.

Client: BIIIS

Logo Rationale

Inspired by his wavy sounds, and the vibe his music gives off. I decided to go with the wave logo. A big challenge was the legibility of the name, thus the three I’s had to stand out to guide the audience into pronouncing his name correctly. The waves of the logo then becomes a visual element which is used through the branding.